Liuzhou River Snails Rice Noodle in China: Development of Local Wisdom and Educational Literacy

Xiaoying Qin, Thitisak Wechkama

Abstract


The study explores the historical development, cultural significance, and economic potential of Liuzhou River Snail Rice Noodles (LRSRN) as a representation of local wisdom and educational literacy in China. Rooted in the historical, cultural, and natural context of Liuzhou, Guangxi Province, the production process and unique flavor of LRSRN reflect the region’s rich traditions, ethnic customs, and culinary heritage, fostering cultural identity and transforming consumer behaviors. Using qualitative research methods, we collected the data through literature reviews, surveys, interviews, observations, focus group discussions, and seminars. The findings reveal that LRSRN has evolved into a cultural symbol through marketization, branding, and industrialization, contributing to regional cultural preservation and economic growth. Furthermore, innovative packaging design incorporating visual elements of Guangxi and Chinese cultural symbols effectively bridges cultural inheritance with modern economic benefits. By integrating local values with modern technology, this study underscores the role of LRSRN as a medium for promoting cultural literacy, enhancing regional identity, and providing educational insights into preserving and disseminating cultural heritage.

Keywords


Liuzhou River Snail Rice Noodles, Local Wisdom, Cultural Heritage, Packaging Design, Educational Literacy

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References


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DOI: https://doi.org/10.7575/aiac.ijels.v.13n.2p.309

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