Linguistic Representation of Professional Values in Popular Science Discourse of IT: Axiological and Pragmatic Perspective

Tatiana Aleksandrovna Shiryaeva, Alexander Yurievich Bagiyan, Amaliya Robertovna Arakelova


The article examines how professional values acquire linguistic form and spread via the modern discourse of Information Technology. As an extremely dynamic sphere of human activity, the industry of information technology reflects the processes that take place in the society and influence the way people interact, share information, process data and implement knowledge. As a result, the language that is employed for describing, informing, reporting and promoting IT products and ideas inevitably reflects the most important concepts that are typical of this sphere, i.e., values. The article explores the way the discourse of IT is shaped and linguistically conditioned by a certain professional value system and its features. This is the area that has not been thoroughly explored from the standpoint of linguistics, but which, however, requires substantial research due to apparent societal and scientific relevance. The study of popular science discourse as presented in the biggest technology magazines revealed that values determine the language means, modality of the texts, communication aims, all of which are set by the addresser. Moreover, when viewed from the perspective of linguistics, values are found to depend on the language both for the cognitive and pragmatic purposes. Identification and interpretation of the most prominent values of the popular science discourse of IT is aimed to bridge socio-cognitive, linguistic and pragmatic aspects of these entities: an interdisciplinary study that has not been conducted before.


Axiological Linguistics, Discourse Analysis, Values, Discourse Of Information Technology, Information Technology (IT), Popular Science Discourse

Full Text:



Benveniste E. (1992). Categories of Thought and Language. In G.H. Singh & P. Bernard (Eds.), Ideas, Words And Things: French Writings In Semiology. (pp. 93-104). New Delhi: Orient Longman Ltd.

Benzinger E.M. (1971). Intensifiers in Current English. A dissertation presented to the graduate council of the University of Florida in partial fulfillment of the requirements for the degree of doctor of philosophy. University of Florida. [Online] Available: (February 21, 2018).

Cukier W., Ngwenyama O., Bauer R. et al. (2009). A Critical Analysis of Media Discourse on Information Technology: Preliminary Results of a Proposed Method for Critical Discourse Analysis. In D. Avison, G. Fitzgerald, P. Powell (Eds.), Information Systems Research Vol. 19. (pp. 175-196). Blackwell Publishing Ltd.

Elgan M. (2018). Why email is the best social network. [Online] Available: (April 1, 2018).

Fairclough N. (1995). Critical Discourse Analysis (1st edition). London: Longman.

Gev Y., Sagi I. (1996). Information Technology Discourse as a Catalyst for Cultural Change. In: Y.J. Katz, D. Millin,

B. Offir (Eds.) The Impact of Information Technology. IFIP Advances in Information and Communication Technology. Springer, Boston, MA.

Graves C.W. (2004). Levels of Human Existence. Lee W.R., Cowan C., Todorovic N. (Eds.), Santa Barbara, CA: ECLET Publishing.

Habermas J. (1971). Knowledge and Human Interests. J. J. Shapiro (trans.), Boston: Beacon.

Hare R.M. (1967). The language of morals. London: Oxford UP.

Landers J.S. (2017). The Top Ten Technology Magazines [Online] Available: (January 6, 2018).

Lê T., Lê Q. (2009). Information Technology: A Critical Discourse Analysis Perspective. In D.L. Pullen, C. Gitsaki, M. Baguley (Eds.), Technoliteracy, Discourse, and Social Practice: Frameworks and Applications in the Digital Age. Information Science Reference, the USA. (pp. 80-86).

Mearian L. (2018). Facial recognition tech moves from smartphones to the boardroom [Online] Available: (April 2, 2018).

Rokeach M. (1973). The Nature of Human Values. New York, The Free Press.

Salem A.A.M.S. (2013). The impact of Technology (BBM and WhatsApp Applications) on English Linguistics in Kuwait. In J.I. Liontas, Z. Golebiowski, J. Mukundan (Eds.), International Journal of Applied Linguistics & English Literature. Vol. 2 No. 4; July 2013. (pp. 64-69). Australian International Academic Centre PTY. LTD.

Shiryaeva T. et al. (2018). A Theory-driven Framework for the Study of Language in Business. XLinguae. Vol. 11 Issue 1 (pp. 82-90). [Online] Available: (April 10, 2018)


The Editors of Encyclopaedia Britannica. Axiology [Online] Available: (April 5, 2018).

The Washington Post (2018). Transcript of Mark Zuckerberg’s Senate hearing [Online] Available: (April 12, 2018).



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

2012-2023 (CC-BY) Australian International Academic Centre PTY.LTD

International Journal of Applied Linguistics and English Literature

To make sure that you can receive messages from us, please add the journal emails into your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.