Popular Science Discourse Development in the Cyberspace

Liudmila A Egorova


Popular science sphere of communication is acquiring new features of virtuality, globality, mosaic structure and social orientation, which are essential in fulfilling its functions in modern society. Based on the examination of 92 podcasts, the study deals with podcasting research identifying typical characteristics of the podcast and factors contributing to the spread of podcasting in the popular scientific hypermedia communication. The survey showed that increasing popularity of the podcast in the popular scientific sphere is explained by several factors. First, informing the user becomes more accessible, quicker and easier. Secondly, the listener takes part in interpersonal communication not with a virtual author, but with a real person, gets the opportunity to make his own conclusions based on sounding speech, which is more expressive, emotional, and has a strong impact on the addressee. Thirdly, most podcasts are interviews and discussions, which facilitates the perception and processing of new information making it more structured by means of questions, paraphrasing, exemplification, clarifications, etc. Analysis of the Nature publication podcast helped single out structural features that allow a podcast to function in a hypermedia environment as an independent multimodal node. The conclusions about the emergence of new virtual environment for intercultural interaction and cooperation were made.


Popular Science Discourse, Hypermedia Communication, Podcast, Multimodal Texts, Intercultural Interaction

Full Text:



Gürsul, F., & Canim, S. (2013). Knowledge management in the information age: Benefits and challenges of using podcasting as an educational tool. In Knowledge Management and Communication in the Information Age (pp. 1–12). Nova Science Publishers, Inc. Retrieved from http://www.scopus.com/inward/record.url?eid=2s2.084895365216&partnerID=tZOtx3y1

Heilesen, S. B. (2010). What is the academic efficacy of podcasting? Computers and Education, 55(3), 1063–1068. https://doi.org/10.1016/j.compedu.2010.05.002

King, K. P., & Gura, M. (2009). Podcasting for teachers : using a new technology to revolutionize teaching and learning. Emerging technologies for evolving learners (Vol. Rev 2, p. 288).

Charlotte, N.C.: Information Age Pub. Heilesen, S. B. (2010). What is the academic efficacy of podcasting? Computers and Education, 55(3), 1063–1068. https://doi.org/10.1016/j.compedu.2010.05.002

Ono, Y., & Ishihara, M. (2010). Examination of the podcasting system in second language acquisition. In Proceedings - 9th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2010 (pp. 540–545). https://doi.org/10.1109/ICIS.2010.139

Pearce, K., & Scutter, S. (2010). Podcasting of health sciences lectures: Benefits for students from a non-English speaking background. Australasian Journal of Educational Technology, 26(7), 1028–1041.

Pegrum, M., Bartle, E., & Longnecker, N. (2015). Can creative podcasting promote deep learning? The use of podcasting for learning content in an undergraduate science unit. British Journal of Educational Technology, 46(1), 142–152. https://doi.org/10.1111/bjet.12133

Russell, N. (2009). Communicating science: Professional, popular, literary. Communicating Science: Professional, Popular, Literary (pp. 1–324). Cambridge University Press. https://doi.org/10.1017/CBO9780511803918

Sava, M. (2011). Public understanding of science: science PR and popular culture. Romanian Journal of Journalism & Communication, 6(1), 5–14.

Sonin, A. G. (2006). Modeling of mechanisms of polycode texts understanding: thesis ... doctor of Philology: 10.02.19. – Moscow.

Stupina T. L. (2006). The Basics of using podcasting in the educational process: a methodological guide. Irkutsk: IGLU.

Walls, S. M., Kucsera, J. V., Walker, J. D., Acee, T. W., McVaugh, N. K., & Robinson, D. H. (2010). Podcasting in education: Are students as ready and eager as we think they are? Computers and Education, 54(2), 371–378. https://doi.org/10.1016/j.compedu.2009.08.018.

DOI: http://dx.doi.org/10.7575/aiac.alls.v.9n.5p.79


  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

2010-2018 (CC-BY) Australian International Academic Centre PTY.LTD.

Advances in Language and Literary Studies

You may require to add the 'aiac.org.au' domain to your e-mail 'safe list’ If you do not receive e-mail in your 'inbox'. Otherwise, you may check your 'Spam mail' or 'junk mail' folders.