The Use of Body Language in Jordanian Cartoons: A Semiotic analysis

Duaa Hajjaj


This paper presents a semiotic analysis of visuals used in 10 Jordanian cartoons. The cartoons, which were drawn by a number of cartoonists, were collected from online and print media sources. The visuals were examined using the Barthes’ (1967) model of signs, which provides a model for analyzing the connotative meanings communicated by the visuals. The results showed the connotative meaning revealed through the use of body language.


Semiotics, Visuals, Body Language, Cartoons, Caricatures, Meaning, Connotation, Media

Full Text:



Akande, O. (2002). A Semiotic Analysis of Political Cartoons: A case study of Nigeria (Unpublished Doctoral Dissertation). University of Oklahoma, Norman, USA.

Barthes, R. (1967). Elements of Semiology. (Translated by Annette L. and Smith C.) New york: Hill and Wang.

Berger, A. (2014). Media Analysis Techniques. (2nd ed.). Thousand Oaks, CA: Sage.

Chandler, D. (2007). Semiotics: the basics, (2nd ed.). New York: Routledge.

Cohen, D. & Crabtree, B. (2006). Qualitative research guidelines project. Retrieved from

Danesi, M. (2004). Messages, signs, and meanings: A basic locutionary actbook in semiotics and communication theory. Toronto: Canadian Scholars’ Press Inc.

Ekman, P. (1965). Differential Communication of Affect by Head and Body Cues. Journal of Personality and Social Psychology, 2 (5), 726.

Elliott, E. and Jacobs A. (2013). Facial Expressions, Emotions, and Sign Language. Front Psychol, 4: (115).

Harrigan, J. (2005). Proxemics, kinesics, and gaze. In J. A. Harrigan, R. Rosenthal, & K. Scherer (Eds.), The new handbook of methods in nonverbal behavior research (pp. 137–198). New York: Oxford University Press.

Kress, G. and Leeuwen, T. (2001). Multimodal discourse: the modes and media of contemporary communication, London: Arnold.

Houman, A. and Flammia, M. (2010). Intercultural Communication: A New Approach to International Relations and Global Challenges. IEEE Transactions on Professional Communication, 56(1).

Matsumoto, D. and Hwang, H. (2013). Cultural Similarities and Differences in Emblematic Gestures. Nonverbal Behav, 37:1–27.

Moody, Wendy, Sinha, and Pammi (2010). An Exploratory study: Relationships between Trying on Clothing, Mood, Emotion, Personality, and Clothing Preference. Journal of Fashion Marketing and Management, 14 (1), 161-179.

Owyong. Y (2009). Clothing semiotics and the social construction of power relations. Social Semiotics, 19(2), 191-211.

Sandra C. (2003). The Communication Handbook: A Student Guide to Effective Communication. Lansdowne: Juta and Co. Ltd.

Sani, I. Abdullah, M. Ali, A. and Abdullah, F. (2012b). Linguistic analysis on the construction of satire in Nigerian political cartoons: The example of newspaper cartoons. Journal of Media and Communication Studies, 4(3), 52-59.

Saussure, F. (1959). Course in General Linguistics. Translated by Wade, B. New York : Mc Graw – Hill Book Company.

Tijana, T. Tomaž, T. and Čuden, A. (2014). Clothes and Costumes as Form of Nonverbal Communication. Pregledni znanstveni članek, 75(4): 321-333.



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

2010-2023 (CC-BY) Australian International Academic Centre PTY.LTD.

Advances in Language and Literary Studies

You may require to add the '' domain to your e-mail 'safe list’ If you do not receive e-mail in your 'inbox'. Otherwise, you may check your 'Spam mail' or 'junk mail' folders.